Environment & Biodiversity

The Meri LIFE Mera Swachh Shehar Campaign has been launched

The ‘Meri LiFE, Mera Swachh Shehar’ campaign has been started by the Union Ministry of Housing and Urban Affairs.

Meri LIFE ki Swachh Shehar

  • The programme focuses on trash management and supports the Reduce, Reuse, and Recycle (RRR) principles.
  • Its goal is to raise awareness and inspire people to adopt environmentally friendly everyday routines.
  • Under the Swachh Bharat Mission-Urban 2.0, the programme enhances individuals’ commitment to reducing, reusing, and recycling.
  • It is consistent with Mission LiFE’s goal of establishing sustainable daily habits for environmental conservation.

Goals of the Campaign

  • The effort entails the establishment of RRR Centres where individuals can donate items such as clothing, shoes, books, toys, and plastic for reuse or recycling.
  • The gathered objects will be reconditioned or turned into new goods, in keeping with the circular economy idea.
  • The RRR technique enables artisans, recyclers, Self-Help Groups, entrepreneurs, and startups to turn garbage into a variety of products.

RRR Centres and the Circular Economy are two key projects.

  • The RRR Centres, which will be opened across the country, will act as one-stop collecting points for various unneeded or used items.
  • Plastic products, clothes, shoes, books, and toys can be deposited at these centres by citizens, institutions, and commercial enterprises.
  • The materials gathered will be reconditioned for reuse or converted into new goods, boosting the government’s circular economy vision.
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