- Activists in Bengaluru staged a protest against non-Kannada signboards, resulting in destruction throughout the city.
Kannada Signboards Issue
- Kannada Signboards Demand: The problem began in the early 2000s, when Bengaluru established as a global IT hub. In 2002, then-Chief Minister S.M. Krishna issued a directive for Kannada billboards that lacked legal backing.
- Legal Obstacles: Attempts to compel Kannada signboards were thwarted by the High Court, which stayed and overturned similar rules in 2009 and 2014.
Legislation and Protests: Recent Developments
- Kannada Language Comprehensive Development Act, 2022: The Act, passed by the State Legislature in 2022, requires Kannada to be used on 60% of all signboards.
- KRV’s Campaign: KRV advocated for the introduction of this standard, which sparked the protest and subsequent damage.
- Ordinance of the State Government: The state government intends to issue an ordinance clarifying the 60:40 regulation for signboards, with a compliance deadline of February 28.
The Effect on Commercial Establishments
- Businesses are concerned about the new legislation, fearing increasing vigilante actions and financial difficulties as a result of signboard alterations.
- Retailers’ opposition: The Retailers Association of India and other industry groups have spoken out against the mandate, noting its impact on Bengaluru’s cosmopolitan nature and brand image.
Political Changes
- The topic has gained political relevance ahead of the legislative elections, with both the Congress and the BJP adopting views on it.
- Kannada as a Political Plank: Despite political agreement on the language’s promotion, Kannada has not been a successful political issue in the state.
Concerns about Bengaluru’s Image
- Bengaluru is in jeopardy: Bengaluru’s reputation as a worldwide investment destination may suffer as a result of the vandalism and linguistic debate.
- Requests for Government Action: Industry executives and civic groups have asked the government to take steps to repair trust and protect the city’s welcoming character.
Conclusion
- Sensible Policy: The government must promote Kannada while keeping Bengaluru’s cosmopolitan and investor-friendly image.
- Addressing Vandalism: To prevent additional harm to Bengaluru’s brand and social cohesion, strong action against vandalism and a balanced approach to language policy are required.
Source: https://www.thehindu.com/news/national/karnataka/watch-what-is-the-kannada-signboard-controversy-all-about/article67709148.ece