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Art & Culture

GI Tag in the News in Joynagar Moa

Joynagar Moa, a popular Bengal sweet, has had its Geographical Indication (GI) status extended for another ten years.

Joynagar Moa

  • The moa is a popped-rice ball that is held together with fresh date-palm jaggery, which is extracted from the beginning of December to the end of February.
  • Its production is so closely associated with Joynagar, a settlement on the outskirts of Kolkata, that it was granted the Geographical Indication of Joynagar Moa in 2015.

How is it created?

  • A moa is made from khoi (puffed rice). The best are made with khoi from the rice variety kanakchur.
  • It contains cardamom and the legendary nolen gur from Bengal (a liquid jaggery made from date palms and found only in winter).
Source: https://www.thehindu.com/news/cities/kolkata/for-the-first-time-in-its-history-joynagar-moa-being-exported/article33625025.ece
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